OFFICIALLY THE MOST WONDERFUL TIME FOR A BEER

Here to Serve Scotland this festive season, Tennent’s Lager has surveyed a thousand people to work out the answer to the perfect Christmas night out – and more than two-thirds of us simply want to go to our local pub.

Over 60% of punters said Christmas wouldn’t be the same without their local and plan at least four trips during the festive season – including on Christmas Eve and Christmas Day – but setting the right atmosphere is essential.

Good music was voted as one of the most important factors in making a festive pub visit fun. Six in ten Scots admitted they’ve left a bar due to terrible music, while 72% said they’ve stayed in the pub longer because the playlist was so good.

Punters voted Wham’s Last Christmas followed by The Pogues & Kirsty MacColl’s Fairytale of New York as the top tunes they’d want to hear, while novelty songs by The Cheeky Girls and Alvin and the Chipmunks were picked as the biggest festive turkeys.

Pubs embracing the festive cheer is important for 97% Christmas party-goers. When they’re in a bar, punters expect a good mix of festive decorations including a tree and lights. Good beer, festive glassware and staff in Christmas clobber also polled as positives.

But the most important festive ingredient is unsurprisingly the company! Pals were overwhelmingly voted the best drinking buddies (60%) with other halves (47%) and family (45%) in close competition for second place.

Alan McGarrie, Head of UK Brand Marketing at Tennent’s Lager said: “December is the busiest time for people going out – whether it be with pals, work and family so we wanted to find out what made the ideal night. Interestingly, people just want to go to the local pub!”

“We’ve listened to the people and to help pubs serve up the ultimate night out, we’ve issued a playlist of the top 10 songs that make people want to stay in the pub longer, and those that they should avoid. We’ve also designed festive glassware and sent this to 750 bars across Scotland. It’s the perfect way to enjoy a pint with your pal in your local over Christmas – cheers!”