Tennent's Turns Pints Into Pixels With The Launch Of ‘Barcade’
It might seem like those fun-filled summer holidays spent playing games like ‘chappy’ and ‘wallie’ with your mates are long gone. The thrill of easily out running a neighbour and the thud of a cheap flyaway football against a wall are fond but distant memories for so many people. But thanks to Tennent’s Lager, punters can now re-live those magical moments safe in the knowledge that their neighbours won’t actually chase them and that nobody’s going to boot their ball away. And they can enjoy a pint while they’re at it….
Tennent’s Barcade is the latest creation from the beer brand’s animated series Wellpark and will take players back in time to the world of 80s arcade games. The games see some familiar characters from Tennent’s Wellpark series so far and introduce us to some hilarious new faces.
In Chap-Door-Run, pub philosopher Bobby faces an assault course of obstacles as he makes his way to safety (the pub) after chapping his neighbour’s door, collecting points in the form of pints of Tennent’s Lager on his way. In the ultra-tense Wallie it’s one player, one ball and one wall – that’s all!
Four Barcade games will be previewed at T in the Park, before touring Scottish pubs and bars from 25 July. All punters need to do to play is buy a drink in participating bars to receive a token to play.
Paul Condron, Marketing Director at Tennent’s said:
“Lots of us look back fondly on the days before smartphones and Facebook, when we’d entertain ourselves outside playing games like Wallie and Chappy. So we thought it would be fun for punters to re-live the nostalgia of younger days and have a bit of a laugh as part of the latest Wellpark series.
We’ll be touring Scottish pubs from 25 July so keep an eye on Tennent’s social media channels to see if we’re bringing back the 80s and 90s at a bar near you.”
Wellpark launched in summer 2015 with 25 original sketches attracting millions of views globally. New sketches were released every week – from pub regulars Bobby and Paul, to a cocky guide dog; a fly with the inside track on FIFA; an App that lets you dump your partner by text; the Aye watch, an emotionally intuitive Scottish smart watch; and a Good Count with a dodgy accent.